The Charger community is in mourning following the sudden and tragic passing of Sam Baldwin, the beloved Associate Athletic Director for Marketing and Communications. Sam passed away unexpectedly over the weekend, leaving behind a legacy of excellence, leadership, and unwavering devotion to Charger Athletics. His loss is deeply felt by colleagues, student-athletes, alumni, and the entire Charger family.
A Dedicated Professional and Passionate Advocate for Charger Athletics
Sam Baldwin was more than an exceptional professional—he was the heartbeat behind the Chargers’ marketing and communications efforts. Through his work, Sam elevated the visibility and reputation of the athletic department, transforming how Charger Athletics connected with fans, media, and the broader community.
His innovative strategies, creative direction, and authentic storytelling helped bring Charger sports to life for thousands of supporters. Whether producing engaging content, coordinating media relations, or spearheading major campaigns, Sam worked with unmatched energy and passion. His efforts helped not only to enhance the Charger brand but also to create lasting memories for student-athletes and fans alike.
Remembered for His Character, Friendship, and Leadership
In addition to his professional accomplishments, Sam Baldwin will be remembered for his exceptional character and deep personal relationships. He was admired not only for his work ethic but for his kindness, generosity, and sense of humor. Sam had the rare ability to connect with people on a meaningful level—making those around him feel seen, supported, and valued.
Dr. Cade Smith, Director of Athletics, expressed the profound sorrow felt throughout the organization:
“This is devastating for all of us who loved Sam. Sam was a great employee who loved the Chargers. Sam made us better. Most importantly, he was a good friend. He will be missed, and he has left a void that will be hard to fill. Our thoughts and prayers are with his family and friends.”
Sam’s commitment to Charger Athletics extended beyond his job description. He was a trusted mentor to student-athletes, a dependable collaborator for coaches, and a friend to staff across the university. His presence brought unity and inspiration to every project and event.
An Irreplaceable Loss to the Charger Family
The unexpected passing of Sam Baldwin leaves behind a deep void in the Charger community. His colleagues, many of whom considered him family, are heartbroken. The impact of his work, and the warmth of his spirit, will be remembered for years to come.
The Chargers plan to honor Sam’s life and legacy through a memorial tribute in the coming weeks. Details of the tribute and opportunities for the community to celebrate Sam’s life will be shared as they are finalized.
Community and Colleague Tributes Pour In
Since news of his passing was shared, tributes from colleagues, friends, and former students have poured in across social media and through internal communications. Many have spoken of his tireless support for student-athletes, his generous heart, and the remarkable passion he brought to every endeavor.
“Sam had a way of making everyone feel important—whether you were a star athlete or a new intern,” one colleague shared. “He believed in people, and that belief made a difference.”
Another added,
“He never looked for credit or applause. He just wanted Charger Athletics to shine—and because of him, it did.”
A Legacy That Will Live On
Though Sam Baldwin’s life was cut far too short, his influence will continue to be felt across the university and beyond. His work laid the foundation for future generations of Charger Athletics, and his example of compassion and commitment will inspire all who follow in his footsteps.
The Chargers extend their deepest condolences to Sam’s family, friends, and all who knew and loved him. As the community grieves this devastating loss, they also celebrate a life well-lived—a life defined by purpose, passion, and people.
Rest in peace, Sam Baldwin. You will always be a part of the Charger family.
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